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‘Going above and beyond’: in-house share genuine use TM struggles

Max Walters, London


With the EU taking a tough line on proving genuine trademark use – and with further case law looming – brands say early-stage conversations are increasingly relevant

Clearing hurdles

Corporates are taking more time to consider whether they can meet genuine use requirements when filing trademarks – following tough EU case law on the subject and amid another potentially seminal judgment looming.

Counsel at a multinational technology company, a jewellery...


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