InternationalUSRemember you can easily switch between MIP US and MIP International at any time

‘Going above and beyond’: in-house share genuine use TM struggles

Max Walters, London

With the EU taking a tough line on proving genuine trademark use – and with further case law looming – brands say early-stage conversations are increasingly relevant

Clearing hurdles

Corporates are taking more time to consider whether they can meet genuine use requirements when filing trademarks – following tough EU case law on the subject and amid another potentially seminal judgment looming.

Counsel at a multinational technology company, a jewellery...

Please log in to read the rest of this article.

New to Managing Intellectual Property? Take advantage of free access to up to 5 articles on Managing IP and become a member today. It’s free to join and the benefits start straight away.

Already registered?

Please make sure you log in to read the rest of the article.

Log in

Join us now

Gain FREE access to up to five free articles when you register now.

Join here

More from the Managing IP blog

null null null

null null null

November / December 2019

IP law: are the pressures taking their toll?

Following World Mental Health Day, Max Walters seeks the views of in-house professionals on whether they struggle with workplace pressures, and asks how to improve wellbeing

Most read articles