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IP strategy bonfire: in-house on adapting to business needs

Max Walters, London

Changing business expectations and increasingly sophisticated technologies have prompted changes to corporate IP strategies, with some binning traditional practices altogether, in-house lawyers tell Managing IP

bonfire mainCounsel have started a strategy “bonfire” to adapt to changing business models, which includes sending fewer items for review by external lawyers and reforming trademark filing strategies.

In-house sources in the consumer goods, tobacco and cosmetics industries say they have...

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