In-house lawyers reveal brand licensing strategies
Honeywell, Nestlé, Goodyear and Beanstalk explain how brand extension licensing can affect IP strategy and that it can turn infringers into licensees
Brand extension licensing can allow companies to earn money rather than spend it on marketing, but they need to ensure their licensees reflect well on their brands, according to lawyers.
Oliver Herzfeld, New York-based general counsel of Beanstalk, a...
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