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Zuru: why speed is crucial for IP in the toy industry

Karry Lai, Hong Kong

Nikki Kahn, IP portfolio strategist at Zuru Group in Hong Kong SAR, shares protection and enforcement strategies in the digital age

Designing a cost-effective IP portfolio to keep up with rapidly changing product lines is crucial in the toy industry, according to Nikki Kahn, who works at Zuru Group, a company headquartered in Hong Kong SAR. The firm has multiple offices...

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