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In-house: Language variations pose problems for brands

Max Walters, London


Lookalike products are troubling brand owners, as are different language variations of established trademarks, but can AI provide a potential solution? In-house lawyers air their views

LookalikemainInfringers are turning to producing lookalikes rather than counterfeits, making enforcement harder as the lines between infringement and inspiration blur, say in-house counsel.

Speaking to Managing IP, the global IP counsel for a major UK fashion brand, plus lawyers at...


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