In-house lawyers: creative strategies needed to tackle counterfeiters
In-house counsel in the machinery, consumer goods and broadcasting industries say that increasingly sophisticated counterfeiters are posing new problems, while one IP chief is hoping new partnerships in Africa may stem the flow
Brand owners are being forced to consider more creative ways of protecting their IP and have had to add “extra layers of protection” in order to catch sophisticated infringers, in-house lawyers tell Managing IP.
Pointing to China and the Middle...
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