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Mixed views on India’s proposed anti-counterfeiting policy

Karry Lai, Hong Kong

Brand owners in India believe that strict penalties need to be in place for the policy to have teeth, but e-commerce platforms think otherwise

India has plans to strengthen anti-counterfeiting measures with its proposed national e-commerce policy. E-commerce platforms and online sellers will be faced with increased transparency measures that will make it easier to identify infringers and penalise them for selling counterfeit goods....

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