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EUIPO getting tough on distinctiveness after Adidas dealt three-stripe trademark blow, say lawyers

Max Walters, London

Reacting to the news that one of Adidas’s trademarks has been declared invalid, lawyers say the EUIPO and EU courts are hardening their stance on trademarks that have not acquired distinctiveness throughout the EU

Adidas has failed to convince the EU’s General Court that one of its three-stripe trademarks has acquired distinctiveness, a decision that private practice lawyers say buttresses the idea that brand owners cannot rely on distinctiveness in only part of the...

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