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Survey: Visionary in-house approach needed to beat tech budget challenges

Ed Conlon, London

While budgetary constraints are most likely to prevent brands from working with new technology tools, in-house counsel who adopt a visionary approach and solve problems earlier may succeed in securing funding, according to a Managing IP survey

Lawyers can use their grounding as business partners to persuade their companies why technology tools, particularly those using artificial intelligence (AI) technologies, are so important.

Part one of our survey – on the changing role of the in-house trademark counsel...

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