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From trademarks to trade secrets: in-house tips on brand protection in China


Despite the well-known struggles in protecting trademarks and trade secrets in China, there are some tried-and-tested strategies to employ, as Karry Lai and Ellie Mertens hear from in-house counsel at a range of domestic and international companies

Enforcement challenges Trademark enforcement is notoriously difficult in China, and some brands find that it's not worth the cost. Joseph Sherinsky, senior counsel at Mitsubishi in New York City, notes that firms that will agree to American companies' anti-bribery requirements are expensive...


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