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Iceland v Iceland: EUIPO turns up heat on descriptiveness

Ed Conlon, London


Following a request from Iceland’s government, the EUIPO has invalidated Iceland Foods’ trademark in a decision that shows how rights owners must give solid evidence to overcome an increasingly strict approach to descriptiveness

Iceland300In a judgment that lawyers say is unlikely to be overturned, the office’s Cancellation Division has ruled that the EU trademark (EUTM) for ‘Iceland’, owned by UK supermarket Iceland Foods, is invalid.

Iceland’s government, plus Promote Iceland – a...


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