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In-house: IP behind the scenes

Ellie Mertens, New York

From how to get buy-in from the business to practically managing IP once you do, in-house counsel share tips and tools of the trade

How can counsel ensure that IP is a priority in non-legally-focused companies? “Metrics are what it’s all about,” according to Lauren Dienes-Middlen, assistant general counsel of IP at WWE, because counsel are constantly challenged to justify their existence and prove...

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