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In-house counsel air concerns with China’s new e-commerce law

Karry Lai, Hong Kong

Enforcement of law in social media channels remains uncertain and the administrative burden is still heavy for brand owners, despite China’s new e-commerce regime coming into force at the start of the year

China’s new e-commerce law came into force on January 1 2019. While in-house counsel and brand protection experts are happy to see the new law, there are areas that are still problematic. These include uncertainty on whether the law covers...

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