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In-house counsel reveal brand protection strategies for the new economy

Karry Lai, Hong Kong

How are Nestlé and Proctor & Gamble dealing with the challenges of online counterfeiting and increased cross-border trade?

In a day and age where counterfeiters are increasingly outsmarting businesses, brand protection is increasingly a challenge, especially in the face of increased cross-border trade and online counterfeits, and the IP generation and protection cycle continues to speed up. In-house...

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