InternationalUSRemember you can easily switch between MIP US and MIP International at any time

In-house counsel reveal brand protection strategies for the new economy

Karry Lai, Hong Kong


How are Nestlé and Proctor & Gamble dealing with the challenges of online counterfeiting and increased cross-border trade?

In a day and age where counterfeiters are increasingly outsmarting businesses, brand protection is increasingly a challenge, especially in the face of increased cross-border trade and online counterfeits, and the IP generation and protection cycle continues to speed up. In-house...


Please log in to read the rest of this article.

New to Managing Intellectual Property? Take advantage of free access to up to 5 articles on Managing IP and become a member today. It’s free to join and the benefits start straight away.

Already registered?

Please make sure you log in to read the rest of the article.

Log in

Join us now

Gain FREE access to up to five free articles when you register now.

Join here

Latest Country Updates

Supplements

Most read articles