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LES hopes new standard will raise IP awareness in boardrooms

Ellie Mertens, New York

IP professionals and board members lack a common vocabulary to properly prioritise intangible assets. A new Licensing Executives Society standard aims to fix this

BoardroomThe Licensing Executives Society (LES) is proposing an Intangible Assets in the Boardroom standard.

The proposal was originally supposed to be approved at the LES annual meeting in Boston in October, but ran into a process issue and was delayed....

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