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82% of brands changing cyber protection strategies

Sanjana Kapila, London

64% of respondents to a MarkMonitor survey believe infringement has increased in past year, prompting incorporation of new technologies in online brand protection strategies such as AI, big data, machine learning and dark web monitoring

MarkMonitor reports that 82% of companies are initiating changes to their brand protection strategies in order to cope with fraud and cybersecurity threats, according to a survey of 600 marketing decision makers in a cross section of industries and countries,...

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