WIPO study sheds light on value of "intangible capital" in manufactured goods
WIPO Director General Francis Gurry says intangible capital determines success in the marketplace. "Intellectual property, in turn, is the means by which companies secure the competitive advantage flowing from their intangible capital"
A new WIPO study has revealed that nearly one third of the value of manufactured products sold around the world comes from “intangible capital”, such as branding, design and technology.
The WIPO study of the global value chains companies use...
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