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How Scotch Whisky protects its GI - report from the ITMA Spring Meeting

Peter Ollier, London


Aggressive enforcement and innovative legal arguments have ensured that the Scotch Whisky geographical indication is protected and have helped to preserve a £4 billion export market for Scotland.

Alan Park, senior legal counsel for the Scotch Whisky Association (SWA), gave a presentation to the Institute of Trade Mark Attorneys (ITMA) Spring conference in London last week. The conference had a theme of history and heritage and featured presentations...


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