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Why brand owners need to improve communication

How well do brand owners do in communicating about trade marks? Zeeger Vink summarises the findings of a recent study by international masters students at SciencesPo

During the first semester of 2015, students of the Master in Communications at SciencesPo, the international university based in Paris, France, studied the way companies communicate about brand protection. The project formed part of the course "Intellectual property, communication and...

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