InternationalUSRemember you can easily switch between MIP US and MIP International at any time

IP Clinic: Who is the average consumer in trade mark law?


Understanding the “average consumer” is the key to resolving many questions related to trade mark law. But who is he or she?

The academic Since we all live within a consumer society, the "average consumer" was considered so familiar that we may have taken it for granted. However along with Graeme Dinwoodie (Oxford) and Ilanah Simon Fhima (UCL) I have been exploring this...


Please log in to read the rest of this article.

New to Managing Intellectual Property? Take advantage of free access to up to 5 articles on Managing IP and become a member today. It’s free to join and the benefits start straight away.

Already registered?

Please make sure you log in to read the rest of the article.

Log in

Join us now

Gain FREE access to up to five free articles when you register now.

Join here

More from the Managing IP blog


null null null

nullnullnull

null

July /August 2019

AI and IP: the view from above

Managing IP speaks to the directors of WIPO and the EUIPO to gauge their views on AI, asking how the technology can help the offices be more efficient and whether job losses are inevitable



Most read articles

Supplements