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Plain packaging: the lessons so far

In light of the UK government’s recent announcement that it intends to introduce regulations to provide for plain packaging, Katharine Stephens, Toby Bond, Manon Rieger-Jansen and Graham Maher take stock of the policy’s impact in Australia and the legal challenges it has faced

On December 1 2012, Australia was the first country in the world to introduce rules on standardising packaging for tobacco products by excluding any graphic or text elements by which manufacturers can express their brand identity and restricting the use...

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