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UK takes tougher line on misleading ads

Simon Crompton

Adjudications issued today by the UK Advertising Standards Authority show a stronger approach to misleading adverts, as well as banning comparative and keyword ads

The headline adjudication banned two ad campaigns by cosmetics and beauty company L’Oréal, showing the effects of Lancôme and Maybelline make-up products on Julia Roberts and Christy Turlington.

The ASA banned them on the grounds that the airbrushing of...

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