Twitter releases trade mark guidelines
Twitter has introduced new rules regarding use of its trade marks, which appear to be designed to avoid its marks becoming generic terms
Loss of distinctiveness is a risk faced by many brands as they become famous terms, particularly if the brands are associated with unique products or are commonly used as verbs.
For example, the success of Google's search engine and the...
Please log in
to read the rest of this article. New to Managing Intellectual Property?
Take advantage of free access to up to 5 articles on Managing IP and become a member today. It’s free to join and the benefits start straight away.
Please make sure you log in to read the rest of the article.
Join us nowGain FREE access to up to five free articles when you register now.