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How you can avoid getting crunched

Turmoil in the financial markets over the last few months has led to plunging share prices and boardroom unrest. With IP budgets under intense pressure, Stephen Mulrenan examines what practical steps brand owners can take to negotiate the credit crunch

When Warren Buffet speaks, the financial world listens – an estimated net worth of $62.3 billion and the title of "richest man on earth" secures you that kind of privilege. The US investor, businessman and philanthropist was speaking to a...

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