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"Selling IP is like selling art" – IP valuation and monetisation strategies

Ellie Mertens, New York


AT&T director Dave Kaufman and Interbrand valuation expert André Matías discussed best practices and considerations for IP valuation and monetisation at the ASIPI Congress

Intangible assets accounted for 84% of S&P 500 market value in 2015 – up considerably from 17% in 1975. While intangible assets are increasingly important to businesses' success, management has been slow to account properly for these assets, precisely because...


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