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Inside BMW’s counter-cybersquatting strategy

Patrick Wingrove, London

Senior trade mark counsel Aimee Gessner told delegates at MARQUES about how BMW uses WIPO’s uniform domain-name dispute-resolution policy to fight website trolls

A company decides that it needs a short URL for its social media campaign but find out that the name it had in mind has already been bought. The owner offers to sell it to the company for $1.2 million....

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