At the moment, Taobao removes infringing items once it has been notified by brand owners. Under this new agreement, the Chinese company will proactively take down product listings of suspected Luis Vuitton-branded counterfeit goods and implement preventive measures to stop sellers from listing fake items.
The move comes two months after Alibaba Group, Taobao’s parent company, signed an agreement with the International Anti-Counterfeiting Coalition (IACC) to work together against pirated goods. The agreement called on IACC members, which include Apple and Walt Disney, to help Taobao identify copyright-infringing products listed on the site. Last year Taobao reached a similar deal with the Motion Picture Association.
