Deal analysis: Imagi International buys Chinese cartoon company
02 March 2011
|
Erica Poon and Peter Ollier, Hong Kong
A Hong Kong animation company has bought Chinese cartoon maker Toon Express Group in a deal that highlights the increasing attractiveness of licensing Chinese content and merchandise
Imagi International will
initially pay HK$814 million ($105 million) in cash and
consideration shares as part of a deal that is expected to be
completed in April.
"It was a strategic move for Imagi to make this acquisition
of...
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