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Deal analysis: Imagi International buys Chinese cartoon company

Erica Poon and Peter Ollier, Hong Kong

A Hong Kong animation company has bought Chinese cartoon maker Toon Express Group in a deal that highlights the increasing attractiveness of licensing Chinese content and merchandise

Imagi International will initially pay HK$814 million ($105 million) in cash and consideration shares as part of a deal that is expected to be completed in April.

"It was a strategic move for Imagi to make this acquisition of...

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