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WIPO states set to agree rules on non-traditional marks

Member states of the Singapore Treaty will discuss introducing harmonised rules on non-traditional trade marks when they meet in Geneva next month

In June a Working Group agreed to propose changes to Rule 3 of the Treaty, which concerns trade mark filing procedures. The Treaty, which has 21 members, was signed in 2006.

The proposed rule changes concern three-dimensional, hologram, motion, colour, position, sound and other non-visible marks.

While the Treaty as signed contained references to non-traditional marks, it did not until now include much detail on how they should be represented by applicants, explained Marcus Hopperger of WIPO, who is secretary of the Working Group: "When it comes to modes of representing marks, there was no harmonisation, but simply a reference to national law."

The recommended rules essentially codify existing practices...

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