Top ten trials
Courts around the world dealt with some cutting-edge IP cases during 2009. Managing IP's team of journalists explain how the winning side prevailed in 10 of the most important
The cases profiled over the next 13 pages deal with a range
of disputes from the way that ambush marketing laws are
applied to novel marketing methods in South Africa to the
protection of bus designs in China. Many of them push the
boundaries of the law, raising questions about the liability of
internet platforms for copyright infringement, what is
patentable subject matter and what constitutes unfair
But rather than focus just on the legal decisions, we have
gone behind the headlines to talk to the in-house counsel,
lawyers and advisers who managed the litigation and helped
their clients win their cases. We asked them what tactics they
had used and how those tactics helped determine the outcome of
the case. We found out what they might have done differently
and why some of them had pursued the litigation despite losing
in lower courts. Here is what they...
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