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MIP Global Trademark Forum 2019

March 14, Convene 810 Seventh Avenue, New York


Agenda


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We will be applying to the New York State for CLE accreditation.  All registered attendees will receive an email notification once credits are approved. You can earn up to 8 credits.  Any questions, please contact Anne de Franca: anne.defranca@euromoneyplc.com


8:30 Registration and networking breakfast

9:00 Opening remarks  
Ellie Mertens , US reporter, Managing IP

9:10 Creating a trademark/brand strategy to leverage IP rights to their fullest and increase company's valuation

  • Strategic partnering/consulting with your business units
  • Non-traditional trademarks
  • IP monetization and licensing strategies
  • Rebranding initiatives
Donna Tobin , partner, Frankfurt Kurnit Klein & Selz  (moderator)
Brian Friedman , director, litigation & regulatory counsel, JetBlue Airways Corporation
Francesca Silverman , VP, senior counsel, IP, Mastercard 
Joseph Sherinsky
, senior counsel, Litigation and IP, Mitsubishi Chemical Holdings America
Jennifer Wilen , VP legal, Bombas

10:00 Social media and online influencers

  • Properly managing influencers from contract through delivery
  • Influencers duty to disclose relationships when promoting/endorsing products
  • Infringement war stories

Dan Smith , director and head of advertising law, Gowling WLG  (moderator)
Paul Anderson
, associate general counsel, IP and commercial counsel, Forbes
Oliver Herzfeld , SVP and chief legal officer, Beanstalk 
James Steele
, senior counsel, Timberland

10:50 Networking coffee break

11:10 Effective brand protection strategies

  • Access the value and ROI for brand protection activities
  • Benefits of registration and registration strategy
  • Watching your trademarks and trade dress
  • Ensuring your crisis communications will protect the brand
  • Cease and desist letters that strike the right tone without being a "bully"

Naresh Kilaru , partner, Finnegan Henderson Farabow Garrett & Dunner (moderator)
Jenny Greisman , intellectual property attorney, IBM 
Leslie Nettleford
, associate GC, AARP
Julianna Orgel-Eaton , senior corporate counsel, Ziff Davis 
Danny Awdeh
, partner, Finnegan Henderson Farabow Garrett & Dunner

12:00 Lessons learned from in-house trademark counsel: managing your department and external counsel

  • Becoming proactive consultants to your business/marketing teams
  • Prioritizing budget and resources
  • What to outsource and what to manage internally
  • Managing mergers and acquisitions to your portfolio
  • Driving efficiencies using metrics, technology and staffing

Rashmi Raj, VP IP, Corporate and Legal Affairs, Nielsen  
Lauren Dienes-Middlen , SVP, assistant general counsel – Intellectual Property, World Wrestling Entertainment 
Jane Ungaro , chief counsel, global trademarks, Zoetis
Amy Span Wergeles , senior trademark counsel,  Henkel Corporation

12:50 Networking lunch

1:40 The influence of technology in trademarks
Where in your portfolio are you using technology?

  • Registering
  • Managing – watch apps
  • Securing/clearing
  • Protection - Outsmarting the counterfeiters
    • with AI/machine learning scans
    • RFID Chips
  • Social Media
    • Scans
    • Clearing handles

Brian Looney , VP Sales, Americas, Incopro (moderator)
Mary Leheny , associate general counsel, global head of trademarks and domain names, Verizon Media
Ainslee Schreiber
, associate general counsel, principal counsel IP, WeWork
Kimiya Shams
, senior legal counsel, Devialet 

2:30 When does it make sense to litigate?

  • In-house decision making process
  • Negotiating resolutions to disputes
  • Anti-counterfeiting measures and cost neutral enforcement strategies
  • Updates on recent litigation and TTAB proceedings

Dan Block , director, Sterne Kessler (moderator)
Anthony Palumbo , associate general counsel, Chobani
Monica Riva Talley , director, Sterne Kessler

3:20 Networking coffee break

3:40 Latest updates on Copyrights and content protection laws

  • Digital Millennium Copyright Act (DMCA)
  • Music Modernization Act (MMA) and Open Music rights management
  • EU Copyright Directive 
  • Public Domain Day 1/1 - release of works from 70 years ago
  • Can a computer win the copyright for artificial Intelligence-produced works?

Margaret Esquenet , partner, Finnegan Henderson Farabow Garrett & Dunner (moderator)
Linda Quigley , attorney advisor, Office of Policy and International Affairs, USPTO
Ryan Raichilson,
 director of business & legal affairs, Sony/ATV Music Publishing

4:30 International trademark issues

  • Strategies to effectively manage emerging global trademark issues
  • Budget, time and resources
  • How to manage trademark issues as an outsider with little or no understanding of local laws and customs? How to choose foreign counsel?
  • How do damages and injunctive relief differ around the world?

Marcella Ballard , partner, Venable  (moderator)
David Cohen
, assistant general counsel & chief trademark counsel, Honeywell International
Michael Crane
, senior counsel, advertising & trademark, Choice Hotels International
Jonathan Jung
, general counsel and head of human resources, Innovative Cosmetic Concepts
Justin Pierce
, partner, Venable

5:30 Forum adjourns


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