The MIP International Patent Forum returned on March 6 & 7 at the Jumeirah Carlton Tower, London for its ninth consecutive year. The forum discussed questions relating to the integration of AI in the legal framework; future technologies including licensing, open source and new standards and what challenges may arise. Key learnings and updates included; Warner Lambert v Generics ; understanding the global importance of issues relating to protecting your trade secrets; managing fragmented litigation; and releasing the value of innovation, mitigating risk and managing your budget. Expert patent owners and leading international lawyers addressed the challenges, made observations and practical recommendations to effectively manage and monetise your portfolio in the advancing global landscape. Some changes and additions to the 2019 programme:
MARKETING & REGISTRATIONS Alicia Sprott email@example.com +44 (0) 207 779 8334
PROGRAMME Natalie Canter firstname.lastname@example.org +44 (0) 207 779 8730
SPONSORSHIP Melanie Petch email@example.com +44 (0) 207 779 8836
May / June 2019
From trademarks to trade secrets: in-house tips on brand protection in China
Despite the well-known struggles in protecting trademarks and trade secrets in China, there are some tried-and-tested strategies to employ, as Karry Lai and Ellie Mertens hear from in-house counsel at a range of domestic and international companies
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