Managing IP is hosted the third annual MIP IP Enforcement Forum at Le Méridien Piccadilly in London on November 14 2018. The forum took an in-depth look at the ongoing developing law about non-traditional trade marks in addition to responding to the dynamic challenges in the luxury and retail sectors; enforcing IP efficiently across jurisdictions and managing enforcement budgets for 2019. Attendees learned how to keep up with the constantly evolving online world to reduce product fraud and infringements. In a globalised, digital world, the average consumer’s attention is captured beyond traditional visual advertising, which has increased the importance of protecting and defending non-traditional trade marks in a highly competitive market.
Download brochure Attendees were able to:
Who atteneded?
REGISTRATION & MARKETING QUERIES Kevin Pragas registrations@managingip.com +44 207 779 8938 SPEAKING QUERIES Natalie Canter natalie.canter@managingip.com +44 207 779 8730 SPONSORSHIP QUERIES: Melanie Petch mpetch@euromoneyplc.com +44 (0) 207 779 8836
November / December 2019
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Switching to MIP International