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MIP IP Enforcement Forum 2018

November 14, Le Méridien Piccadilly, London


Managing IP is hosted the third annual MIP IP Enforcement Forum at  Le Méridien Piccadilly in London on November 14 2018.

The forum took an in-depth look at the ongoing developing law about non-traditional trade marks in addition to responding to the dynamic challenges in the luxury and retail sectors; enforcing IP efficiently across jurisdictions and managing enforcement budgets for 2019. 

Attendees learned how to keep up with the constantly evolving online world to reduce product fraud and infringements. In a globalised, digital world, the average consumer’s attention is captured beyond traditional visual advertising, which has increased the importance of protecting and defending non-traditional trade marks in a highly competitive market.

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Attendees were able to:

  • Join analysis on strategies for efficient enforcement of judgements in other jurisdictions
  • Lear n how to implement a global and adaptable anti-counter feiting strategy
  • Examine approaches to controlling search terms and using social media as a resource
  • Discuss the direct implications of Cartier v BT on your portfolio
  • Gain an insight into the options and possible solutions for protecting non-traditional trade marks
  • Explore the future of IP enforcement and how blockchain can be used to manage IP rights

Who atteneded?

  • IP in-house counsel
  • Patent counsel
  • General counsel
  • Trade mark counsel
  • Heads of R&D
  • Private practice lawyers
  • Heads/directors of IP, patents
  • Heads of legal

Kevin Pragas
+44 207 779 8938

Natalie Canter
+44 207 779 8730

Melanie Petch
+44 (0) 207 779 8836


Gowling WLG


Taylor Wessing



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