Managing IP is hosted the third annual MIP IP Enforcement Forum at Le Méridien Piccadilly in London on November 14 2018. The forum took an in-depth look at the ongoing developing law about non-traditional trade marks in addition to responding to the dynamic challenges in the luxury and retail sectors; enforcing IP efficiently across jurisdictions and managing enforcement budgets for 2019. Attendees learned how to keep up with the constantly evolving online world to reduce product fraud and infringements. In a globalised, digital world, the average consumer’s attention is captured beyond traditional visual advertising, which has increased the importance of protecting and defending non-traditional trade marks in a highly competitive market.
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March / April 2019
IP counsel reflect on gender challenges and progress
In a special feature to celebrate International Women’s Day on March 8, Ellie Mertens speaks to counsel at Uber, Xerox, Micron and others about women in IP – the progress and the path
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