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MIP Executive Briefings 2018 - IP Corporate Strategy Summit

September 12 2018, St. Ermin's Hotel, London


Agenda


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8.50 Introduction and welcome

James Nurton, summit chair 


9.00 Keynote address

The interactive keynote will address how businesses can adopt an appropriate strategy to minimise IP risk - including through actively managing portfolios, licensing, insurance and enforcement - and how strategies vary for different companies. In particular, the role of reliable data informing and executing decisions about IP management will be discussed, using practical examples

Neal Rubin, senior vice president, operations, RPX Corporation


9.30 Managing business risk

  • Freedom-to-operate and monitoring the patent landscape - opportunities and pitfalls; role of Big Data
  • Trade secrets, open source, data protection - how to stop your assets walking out of the door
  • Bringing a new campaign to market - trade mark creation, clearance and enforcement; advertising issues
  • M&A - what role the IP team plays; tips for effective due diligence
  • Transferring risk - protecting budgets and the bottom line; contractual indemnities and the scope of insurance

Ian Lewis, underwriter, Tokio Marine Kiln (moderator)
Lucy Wojcik, head of IP, Ocado Group
Rachel Delamere, legal counsel, Nestlé
Mario Bitter, head of IP, Siemens


10.20 Prioritising policy and regulation updates for the management of your business

Panel discussion with speakers from different industries affected by policy and regulation:

  • How to effectively lobby governments and authorities on policy and legislation?
  • What traps to avoid
  • How to manage expectations and measure success

James Nurton, summit chair (moderator)
Bobby Mukherjee, chief counsel, IP and technology law, BAE Systems
Emma Stopford,
trade mark counsel, legal & external affairs, British American Tobacco
Adam Williams,
director, international policy directorate, UK Intellectual Property Office


11.10 Coffee break


11.30 Dispute resolution, M&A and due diligence

This panel will focus on the tough strategic decisions IP counsel have to take in litigation and mergers/acquisition, such as:

  • Litigation: when and where to sue? How to control costs and maximise rewards? When to consider ADR and settlement? 
  • M&A: how do you ensure IP is prioritised? What are the key pitfalls to avoid? Is due diligence just a check-box exercise?

Richard Vary, partner, Bird & Bird
Mark Hodgin
, chief counsel - trademarks, Mondelez
Paul Reidy,
president, Excalibur IP


12.20 Cost centre or revenue stream?

Is your IP department viewed as a corporate burden or an income generator? And how do you turn it from the former into the latter?

  • Enforcement - are you getting maximum value from your IP rights?
  • Collaboration - licensing, franchising and other opportunities - but what are the risks?
  • Valuation and commercialisation - do you know what you have and what it is worth?

Josue Ortiz, director, ClearViewIP (moderator)
Charles Clark, director of intellectual property, Centrica 
Mairi Gibbs, head of operations, Oxford University Innovation
Simone Ferrara,
SVP, intellectual property, legal & operations, V-Nova


1.10 Seated lunch


2.10 Impact of artificial intelligence on IP strategy

  • Why AI is well suited to a range of IP challenges
  • The application of AI to the analysis of patents
  • How a patent blockchain transforms patents into assets
  • Cross licensing and SEPs: data science to the rescue?

Nigel Swycher, CEO, Aistemos (moderator)
Erich Spangenberg, CEO, IPwe
Lew Zaretzki, CEO, Hamilton IPV
Steve Harris, CTO, Aistemos


3.00 New ways to exploit your IP assets

Moderated discussion looking at new business models and the challenges faced by SMEs

Erich Spangenberg, CEO, IPwe (moderator)
Mairi Gibbs, head of operations, Oxford University Innovation
Kate Reid, design & engineering legal team head, BBC
Paul Reidy, president, Excalibur IP


3.50 Coffee break
 

4.10 IP, the IoT and the automotive sector

The IP challenges posed by the development of: 5G technology; the Internet of Things; and connected cars.This includes: new licensing models;standard setting; and potential areas for disputes/litigation

Matt Hervey, director, Gowling WLG
Max Olofsson,
director of licensing, Avanci


4.50 Building the IP department of the future

Open discussion focusing on issues such as:

  • Recruitment - finding and keeping the right people; diversity
  • Budget - making your money go further
  • Use of outside counsel - how to hire them, when to fire them
  • Technology - use of data tools, AI etc in the in-house team
  • Incentives - recognition, awards, bonuses: are they useful?

Nigel Swycher, CEO, Aistemos (moderator)
Calum Smyth, global head of intellectual property, Barclays
Lucy Wojcik,
head of IP, Ocado Group
Charles Clark,
director of intellectual property, Centrica


5.40 Cocktail reception and networking

 


In conjunction with

Cipher


Sponsors

GowlingWLG

IPwe_logo

Tokiomarine  Kiln

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