It’s never been more important to have the right tools and tactics for maintaining a successful luxury brand. With the evolution of technology in the global landscape of fashion and luxury, new challenges arise and it is vital to preserve and adapt your brand.Do you have the right strategy moving into the future? With new players such as fashion bloggers, Instagram, and continual technological advances changing conventional brand preservation tactics, it is not easy to find the right path. The 2nd annual MIP Luxury Brand & Retail Forum USA aimed to guide delegates through this new world, and advise on all legal matters ranging from trademarks and brand protection to copyright and design protection. The forum discussed the most pressing legal issues facing the luxury and retail industry, providing cutting edge legal advice and equipped delegates with everything they need to know to protect their brand, both physically and online.The Forum once again brought together experts in corporations, industry associations, and international leading legal experts to discuss and exchange business critical knowledge..Delegates were able to:
May / June 2019
From trademarks to trade secrets: in-house tips on brand protection in China
Despite the well-known struggles in protecting trademarks and trade secrets in China, there are some tried-and-tested strategies to employ, as Karry Lai and Ellie Mertens hear from in-house counsel at a range of domestic and international companies
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