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MIP Luxury Brand & Retail Forum USA 2016 - Agenda

Tuesday April 19, 2016 - Essex House, New York



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8.15 Registration

8.50 Opening remarks by Michael Loney, Americas editor, Managing IP

9.00 Protecting your brand in the 21st Century

  • Why traditional brand protection won’t go away
  • Case study: managing your brand in a coherent way
  • How is technology overhauling the way the luxury and retail industry operates?
  • Design protection and defence: how to find the best protection for your brand and products

Pamela Church, partner, Baker & McKenzie (moderator)
Pamela Weinstock, vice president & associate general counsel, Kenneth Cole
Wendy Kaplowitz,
assistant general counsel, Elizabeth Arden
Lisa Rosaya, partner, Baker & McKenzie

9.50 Digital marketing as an asset to your brand?

  • Democratisation of the internet: risks of social media advertising
  • How to respond when a campaign backfires: trolling; parodies; and trademark abuse
  • Strategies to navigate the legal side of luxury marketing

Sarah Schneider, shareholder, Sheridan Ross (moderator)
Aron Weiss, legal counsel, Fast Retailing
Diana Arredondo Ramirez
, senior IP counsel, Televisa

10.40 Coffee break and networking

11.10 Online brand protection and anti-counterfeiting strategies

  • Translating physical laws into the virtual world and building preventative measures
  • Implementing risk management strategies to stay one step ahead of against online infringements and cybersquatters
  • Best practice for online anti-counterfeiting: taking advantage of the US anti-counterfeiting law

Ira Sacks, partner, Akerman (moderator)
Kasie Brill, director of US intellectual property policy, US Chamber of Commerce
Jessica Heiss,
vice president & trademark counsel, Estee Lauder
Patti Carlson,
associate, Akerman  

12.00 Design and 3D trademark protection in Europe

  • Registered and unregistered designs in Europe
  • Design clearance and freedom to operate
  • 3D trademark registrations for luxury products
  • How 3d trademarks can complement design protection

Manuela Macchi, partner, Keltie (moderator)
Lynn Schreier, senior intellectual property counsel, Swarovski
Emily Weal, associate, Keltie

12.50 Lunch and networking

13.50 Emerging markets: Brand protection in China

  • The pitfalls and issues for brands in emerging markets
  • Understanding the practical challenges and approaches to identifying and resolving brand infringement in China
  • Latest strategies for brand protection success: Chinese online marketplaces

Daniel Bennett, CEO, Yellow Brand Protection (moderator)
Ainslee Schreiber, vice president & associate general counsel, global trademark, Starwood Hotels
Talin Haroutunian
, general counsel, Deux Lux

14.30 Blending wearable technology into the world of luxury

  • What extend do luxury brands feel they need to acquire technology?
  • The wearable technology market
  • Detailing the steps luxury brands are taking to enter the wearable technology market
  • Understanding the threat of new technologies: what challenges are posed by this fast growing industry?
  • Navigating the patent landscape: what decisions luxury brands must take before introducing a product incorporating wearable technology to market

Alexandra Brodie, partner, Gowling WLG

15.20 Coffee break and networking 

15.50 Exclusivity vs popularity: How to preserve the aura of luxury

  • Examination of the changing relationship between luxury and retail brand
  • How to harness popularity without diluting luxury
  • Does accessibility bridge the gap between luxury and retail brands?

Dale Cendali, partner, Kirkland & Ellis (moderator)
Elisheva Jasie, assistant general counsel, Coty
Ewa Abrams,
vice president, associate general counsel & chief privacy officer, Tiffany
Claudia Ray,
partner, Kirkland & Ellis

16.40 Connecting with consumers: Social media brand management

  • Understanding the consumer: examining next generation communications and the power of e-commerce
  • Best practice to achieve exclusivity in an inherently open world
  • Less is more? How to tailor your brand to the mobile market
  • Leveraging opportunities whilst maintaining control of your brand

Janet Cullum, partner, Cooley (moderator)
Allison Hobbs, legal counsel, Big Tent Entertainment 
Jennifer Chung,
assistant general counsel, Time
Sarah Pearce,
partner, Cooley

17.30 Close of conference











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