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MIP Luxury Brand & Retail Forum 2015 - Overview

September 23, 2015 - Le Meridien Piccadilly Hotel, London




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08.15 Registration

08.55 Opening remarks by MIP

09.00 Protecting your brand in the 21st century

  • Why traditional brand protection won’t go away
  • Case study: managing brand protection in a coherent way
  • How is technology overhauling the way the luxury and retail industry operates?
  • Design protection and defence: how to find the best protection for your brand and products

Duncan Hinnells, in-house solicitor, Aston Martin
Amarjit Purewal, solicitor, Marks & Spencer
Sally Britton,
partner, Mishcon de Reya

09.50 Digital marketing as an asset to your brand?

  • Democratisation of the internet: risk of social media advertising
  • How to respond when a campaign backfires: trolling; parodies; and trade mark abuse
  • Strategies to navigate the legal side of luxury marketing

Alexia Willetts, general counsel and operations director, Wistla
Hope Shovein,
senior attorney, Brooks Kushman

10.30 Online brand and anti-counterfeiting solutions

  • Translating physical laws into the virtual world and building preventative measures
  • Implementing risk management strategies to stay one step ahead against online infringements and cybersquatters - Kering v Alibaba
  • Best practice for online anti-counterfeiting
  • Understanding the importance of data protection within luxury brands

Nick Kounoupias, chief legal counsel, Anti Copying In Design (ACID)
Daniel Bennett,
CEO, Yellow Brand Protection

11.10 Coffee and networking

11.30 Emerging markets: Trademark and brand protection abroad

  • The pitfalls and issues for brands in emerging markets
  • The practical challenges of and approaches to identifying and resolving brand infringement in Russia
  • Best practices to mitigate damage on your brand and seize opportunities in emerging countries

Anthony Barratt, legal compliance director & company secretary, Vertu
Mathieu Prot
, group intellectual property director, Pernod Ricard
Noam Shemtov
, senior lecturer in intellectual property and technology law, Queen Mary University of London
Kate Swaine
, partner, Wragge Lawrence Graham & Co

12.20 Design protection: Registered vs unregistered designs

  • An examination of registered and unregistered designs
  • Analysing registration strategies
  • Design clearance and freedom-to-operate
  • Selecting the best design enforcement strategies

Ben Wright, patent counsel, Jaguar Land Rover
Manuela Macchi
, partner, Keltie
Emily Weal, associate, Keltie

13.10 Lunch

14.10 Connecting with consumers: Social media brand management

  • Understanding the consumer
  • Best practices to achieve exclusivity in an inherently open world
  • Less is more? How to tailor your brand to the mobile market
  • Leveraging opportunities while maintaining control of your brand
  • Closed members only networks versus open networks: pros and cons

Darren Gillan, managing director, Georg Jensen
Maria Lobato,
legal counsel, Yieldify

15.00 Exclusivity vs. popularity: How to preserve the aura of luxury

  • Examination of the changing relationship between retail and luxury brands
  • How to harness popularity without diluting luxury
  • Navigating the challenges of obtaining retail premises for luxury brands
  • Does accessibility bridge the gap between luxury and retail?

Kevin Mutch, group legal director, Faberge
Duncan Hinnells, 
solicitor, Aston Martin

15.50 Coffee and networking

16.10 Blending wearable technology into the world of luxury

  • Will the introduction of wearable technology merge the distinction between design and patent law?
  • Understanding the threat of new technologies: what challenges are posed by this fast growing industry?
  • To what extent do luxury brands feel they need to acquire technology?

Aaron Parker, partner, Finnegan
Daryl Penny,
partner, Finnegan

17.00 End of conference


Brooks Kushman     Finnegan

Keltie     Mishcon de Reya

Wragge Lawrence Graham & Co     Yellow Brand Protection

Supporting Organisations


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