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Download agenda for London or Munich
Despite growth rates in Asia making negative headlines in recent times, they still leave their European peers far behind. With 7.7% growth China takes the lead, making East Asia one of the most attractive investment opportunities for European companies. However, Asia’s IP protection and enforcement often prove difficult for European companies, and a bias of local judges in favour of local manufacturers is often highlighted. Interestingly, our data has proven that perception and rumours on the state of IP in Asia are incorrect and dilute unbiased and rational decision making.
In order to overcome this and give IP decision-makers the necessary tools to do profitable IP management in Asia, Managing Intellectual Property is hosting the IP in Asia Forum in London and Munich.
The forum will analyse the most significant challenges and opportunities in Asia, and give advice on topics such as: Understanding the Chinese legal landscape; Writing strong patent applications in China; Trademark protection in Asia; Alternative dispute resolution; Legal trends in Japan and South Korea; patentability in China; and IP monetisation and licensing. The forum will discuss the newest IP trends and developments in China, Japan and South Korea, and give guidance with case studies and best practices on how to protect IP in Asia.
With a close focus on manufacturers, TMT and pharma companies as well as on general commercialisation of IP in Asia, this forum is tailored-made for those who want to maximise returns on their IP assets and like to stay well informed about the world’s fastest growing markets. The IP in Asia Forum is designed to educate European in-house counsel doing business in Asia and help to establish valuable contacts with peers and leading counsel from Asia alike.
BENEFITS OF ATTENDING
- Learn how perception and stereotypes don’t hold up to data
- Hear analysis on why lower damages shouldn’t prevent you from registering IP
- Debate legal developments in China, Japan and South Korea
- Listen to best practices on how to write strong patent applications in China
- Discover opportunities for IP monetisation and licensing
- Examine Trademark protection in the region
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