The 'IP in China' forum provided a unique opportunity to learn from and network with expert US corporate counsel & Chinese IP attorneys conducting a one-off roadshow in the US.
Enabling delegates to effectively and securely grow your business in China, Managing IP brought together leading lawyers from China and from the US to deliver up-to-the-minute insider guidance on:
The IP in China forum allowed delegates to think beyond IP protection and to identify and seize the many opportunities which await in China's increasingly significant economy. Through this vital learning and networking opportunity delegates enhanced their knowledge on how to build their business and IP strategy on a global level.
May / June 2019
From trademarks to trade secrets: in-house tips on brand protection in China
Despite the well-known struggles in protecting trademarks and trade secrets in China, there are some tried-and-tested strategies to employ, as Karry Lai and Ellie Mertens hear from in-house counsel at a range of domestic and international companies
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