This content is from: Home

On virtual disasters and consumer expectations

Technologists often deride copyright holders for failing to move past antiquated business models. Last week’s disastrous launch of the latest entry in the SimCity computer game franchise shows how difficult it can be to get new business models to meet the expectations of customers.

Get Free Access to read more …

To read the full article, activate your free trial.

Get Free Access
  • Unlimited articles for one week
  • No commitments; no payment details required
  • Featuring IP strategy, copyright, patents, trademark and more!

Are you a Managing IP subscriber? Simply login here.

Related