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Interflora Adwords case set for retrial

James Nurton, London


In the latest twist in litigation that has seen more false peaks than an ascent of Mount Everest, a panel of Court of Appeal judges has ordered a retrial in the trade mark dispute between Interflora and Marks & Spencer

Interflora screenshotThe case, which Interflora launched in May 2008 over M&S’s purchase of the keyword “interflora” in Google’s Adwords programme (right), has now lasted six-and-a-half years and shows no sign of being resolved soon.

That period has seen...


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