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China sees boom in well-known trade marks

Peter Ollier, Hong Kong


Between May and November this year, China’s government recognised an astonishing 478 well-known trade marks through administrative proceedings, a rapid increase on previous years

Obtaining well-known status in China gives brand owners broader and stronger protection, making it easier to deal with bad faith trade mark and domain registrations, even if their own mark is unregistered, and to bring dispute proceedings.

China has two...


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