World IP Day emphasises role of designs
WIPO Director General stressed the role of designs as "the language of communication of objects" in his message for World IP Day
In a video, Gurry said designs communicate both function and aesthetics and play a role in differentiating mass-produced consumer items.
He also stressed that sustainable design processes can lower production costs and reduce environmental impact.
Gurry's video message can be...
Please log in
to read the rest of this article. New to Managing Intellectual Property?
Take advantage of free access to up to 5 articles on Managing IP and become a member today. It’s free to join and the benefits start straight away.
Please make sure you log in to read the rest of the article.
Join us nowGain FREE access to up to five free articles when you register now.