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Apple’s app store pursuit “almost certain to fail”

Karen Bolipata, New York

Apple’s battle to enforce its rights to the term app store represents an “ill-advised assessment of the term’s trademarkability” that is “almost certain to fail”, said one IP law professor

Eric Goldman, associate professor of law at Santa Clara University, told Managing IP that this is evidenced by’s reaction to Apple’s recent complaint challenging Amazon’s Appstore Developer Portal.

“Amazon's choice to continue with the ‘app...

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