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Intangible assets fuel Diageo pension deal

James Nurton, London

Drinks company Diageo is to use the value in its whisky brands to top up its pension scheme, in the latest example of pension funds being funded by non-traditional assets

The UK-headquartered company said last week that it had agreed a 10-year funding plan with the trustee of its pension scheme, which had a deficit of £862 million ($1.3 billion) when it was last valued in April1 2009.

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