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Comment: Who owns the vuvuzela?

Managing Intellectual Property

The unique sound of the vuvuzela will be one of the abiding memories of the 2010 World Cup. But, ask Richard Plaistowe and Toby Smith, who owns the IP rights to it?

The sound of the vuvuzela horn has been a defining feature of the 2010 FIFA World Cup, causing demand for the instrument to shoot up around the world. Therefore, whether or not vuvuzela is a trade mark owned by its...

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