InternationalUSRemember you can easily switch between MIP US and MIP International at any time

Ambush marketing: how far can you go?

James Nurton, London

After a dispute over the legality of orange mini dresses dominated the first week of the FIFA World Cup, Managing IP examines FIFA’s guidelines on ambush marketing

FIFA, which organises the World Cup as well as other global football tournaments, has published guidelines providing advice for businesses wishing to carry out advertising or marketing. The guidelines cover use of FIFA’s official marks and other rights.

Please log in to read the rest of this article.

New to Managing Intellectual Property? Take advantage of free access to up to 5 articles on Managing IP and become a member today. It’s free to join and the benefits start straight away.

Already registered?

Please make sure you log in to read the rest of the article.

Log in

Join us now

Gain FREE access to up to five free articles when you register now.

Join here

Latest Country Updates


Most read articles