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Successfully safeguard smells

INTA Daily News


Speakers focused on the popular DAISY brand of perfume by Marc Jacobs during a standing-room only session on how best to protect fragrance and fashion products yesterday.

The distinctive DAISY bottle has come almost to embody the Marc Jacobs brand in the marketplace, said Laure de Metz of Marc Jacobs. The bottle's unique design has made it easier to protect as well. For example, while the ETERNITY...


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