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How to use your trademark

Emma Barraclough, Boston

It is vital to understand how rules on trademark use vary around the world if you want to export your brand. A session tomorrow will help you do just that, says Emma Barraclough

You might know about all there is to know about using a trademark in your own jurisdiction — but when your marketing colleagues ask you if they can export the company’s products abroad, will you be able to answer their...

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