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Avoid the greenwash backlash

Emma Barraclough, Boston


More companies are seeking to market their products as environmentally friendly in the face of rising consumer concerns about climate change. But it is important to stay on the right side of the law. Emma Barraclough previews today’s session on green marketing

Sustain A. Bull, maker of the SUSTAIN A. BULL golf clothing brand, has come to you with a problem: he has just received a copy of a complaint filed with the US advertising authorities over a recent ad campaign. “Only...


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